Press release

PRESS RELEASE  12.04.2018.


Ree Projects – Edition II

Ree Projects is an emerging luxury brand founded by Amsterdam based designer Desiree Kleinen. Trained as a fashion designer (BA) at Artez, Kleinen has honed her skills at number of leading international luxury brands and this venture is the outcome of a search of a new and personal definition of luxury.

Kleinen explores the balance between form, function and construction and wants to redefine luxury in a sustainist way by combining understated aesthetics with outstanding craftsmanship.

The bags are designed and developed in the Amsterdam based studio. Produced and meticulously handcrafted in Italy.

Ree Projects creates minimal luxury bags without luxury mark ups.

The new Edition II collection consists of bag Julie, a sleek handbag that can be worn as a classic handbag with a short strap, a cross body with a long strap and as a clutch (with removed strap) with mirrored front and bag exterior zip pocket. Bag Julie Mini is a new style in the Julie family, a younger sister of Julie and can be worn as a belt bag or a cross body. Boxy bag Alex and clutch Do, both can be worn in 2 ways. Available in the colorways, Black, Navy, Nude, Camel, Green and a grey tone.

All bags are made of premium veg tan leather. Can be worn in multiple ways and always have a sleek and minimal look.

For press inquiries or press text in Dutch contact:





Willa Stoutenbeek / Phuong Nguyen

+31(0)20 221 3500

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